Why do Asian tourists in the West wear medical face masks?

In Japan (and most likely some other East Asian countries), it is considered polite to cover your mouth and nose when you have a cold or are ill in some way. This is to prevent the sick person from breathing/sneezing/coughing on and infecting other people. They may also use masks to prevent themselves from catching viruses from other people, when out in public.

When tourists from the countries where this is normal practice go to the West, they often bring this custom with them as it is a cultural norm for them.

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